Instead, send them a confirmation email containing a link to verify their address. Use a Double Opt-InĮvery time a new subscriber signs up to receive your newsletter, don’t add them to your mailing list straight away. In turn, that can damage your sender’s reputation and increase your email bounce backs. makes it more likely your messages will be flagged up as spam. If you’re an e-commerce business, you almost certainly won’t be doing this anyway.īut it’s an important point, so I’ll make it nonetheless: make sure you have a professional domain before launching an email marketing campaign. Don’t Send Emails From a Free Sender Domain Now, let’s dive into seven tactics to help reduce your email bounce rate. So we’ve agreed: email bounce backs are bad.

In the worst-case scenario, your IP address will be flagged as spam, meaning few (if any) subscribers will ever see your email marketing communications.

An email that’s too large or that doesn’t meet the recipient server’s DMARC authentication requirements.īouncebacks matter a lot because a high email bounce rate causes damage to your IP address, which will hamper your email deliverability over time.

An incorrect or non-existent domain name or.

A full, inactive, or incorrectly configured mailbox.

There are many scenarios in which soft bounces can occur, such as:

In the event of a soft bounce, your email service provider will attempt to resend the email several times before admitting defeat. Soft bounces indicate a temporary delivery issue.

The recipient’s email server has completely blocked delivery.

The recipient’s email address doesn’t exist or.

Hard bounces typically mean one of two things: Think of a hard bounce as a permanent reason why your message can’t be delivered a problem that isn’t going away. There are two different types of email bounce back: hard and soft. (Just as how a snail mail gets returned to the sender when there’s a problem with the address.) Run Consistent Email Marketing Activity What Is an Email Bounce Back?Īn email bounce back happens when your message can’t be delivered to the recipient. Send Emails That Make It Through Spam Filtersħ. Don’t Send Emails From a Free Sender Domainĥ.

Email bounce back message example